The sustainability agenda is evolving rapidly, with companies innovating to meet ever more stringent legislation and satisfy increasingly well-informed consumers, who are demanding products and services which minimise harm to, or have a positive effect on the environment and people.
Targeted PR is the perfect way to share stories about your sustainable products and solutions, but there is the ever-present danger of greenwashing – and businesses, and brand owners need to very careful. The Competition and Markets Authority has issued guidance to help businesses comply with their consumer protection law obligations.
Bill Bruce Communications works with its clients to ensure that any claims made are truthful accurate, clear and unambiguous. Where possible, claims must consider the full life cycle of the product or service, must be fair and meaningful, and must be substantiated.
- Bill Bruce Communications tracks and monitors all relevant legislation
- Share your sustainability achievements
- Assess, and take measurable steps to reduce, your carbon footprint
- Avoid greenwashing